Brand Story

Inspired by Yvonne Chaka Chaka’s personal haircare journey, Princess of Africa is crafted with nature’s finest ingredients to nourish and protect natural hair. Designed for African crowns, each formula delivers the ideal balance of moisture and care while respecting the hair’s natural oils.

Product Experience

This rich yet lightweight curl custard enhances the natural shape of curls, coils and textured styles while providing flexible hold and lasting hydration. Enriched with Aloe Ferox, Shea Butter, Olive Oil and Avocado Oil, it helps lock in moisture, improve manageability and control frizz without leaving hair stiff, sticky or flaky.

Key Benefits

• Defines and enhances natural curls, coils and textured styles
• Helps provide deep hydration and improve hair elasticity
• Controls frizz for smoother, more manageable curls
• Delivers a soft, flexible hold without stiffness
• Leaves no sticky residue or flaking
• Suitable for braids, twists, weaves and natural hairstyles

Hair Type

• Suitable for all hair types.
• Especially beneficial for wavy, curly, coily and textured hair.

Good to Know

• Curl defining styling custard
• Enriched with Aloe Ferox, Shea Butter, Olive Oil and Avocado Oil
• Helps lock in moisture while defining curls
• Flexible hold with a clean, residue-free finish
• Aloe Ferox is sustainably sourced to support African farmers and communities
• Suitable for daily styling

Apply to clean, damp hair, working section by section from roots to ends. Distribute evenly using your fingers or a wide-tooth comb and style as desired. Allow hair to air dry or use a diffuser for enhanced curl definition.