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WE MAKE PEOPLE FEEL BEAUTIFUL

After retiring from Telkom, I found new purpose with Avroy Shlain. Transitioning from a technical background to skincare was a challenge, but with training and support, I discovered a passion for people and empowerment. Helping others earn an income and build their confidence has been the most rewarding part of my journey.
Wessel MeyerArea Manager
Wessel Meyer
My Avroy Shlain journey began in 1989 and transformed my life. From Beauty Advisor to Regional Director, each step was built on hard work and the joy of seeing others succeed. Avroy Shlain has empowered me and countless others to achieve financial independence and personal growth. I am—and always will be—a proud Avroy Shlain Ambassador.
Ria CasselsRegional Director
Ria Cassels
I joined Avroy Shlain in 2024 just to sell products, but soon realised it was so much more. Through encouragement and training, I began recruiting and mentoring others, achieving Junior Manager Step 1 within a year. Avroy Shlain has given me confidence, purpose, and a business I’m excited to grow.
MmamyK MokgatlaJunior Group Manager
MmamyK Mokgatla
What started as a side hustle quickly became my passion. Within six months, I was promoted to Group Manager, and today I lead a growing team of Beauty Advisors. Avroy Shlain has given me purpose, independence, and the joy of seeing others achieve their dreams. The sky truly is the limit!
Leanne MeyerGroup Manager, Klerksdorp
Leanne Meyer
I used to think I was an introvert until Avroy Shlain gave me the confidence to connect with people and thrive. This company has provided me with financial freedom, independence, and a lifestyle I once only dreamed of. Helping others gain the same confidence is now my biggest reward.
Phumzile RikhoGroup Manager
Phumzile Rikho
When I joined Avroy Shlain in 2007, I was a housewife with no income. Today, after 18 years, I’ve promoted multiple Area Distributors, travelled the world, and built a strong team of leaders. Avroy Shlain has completely transformed my life and given me opportunities beyond measure.
Brenda “Judy” MasekoArea Distributor
Brenda “Judy” Maseko
As a single mother of two, I started Avroy Shlain to make ends meet. When I lost my job, I went full-time—and six months later, became an Area Distributor. Through hard work and belief in myself, I built a business that provides stability and pride. With Avroy Shlain, anything is possible.
Sibongile MazibukoArea Distributor
Sibongile Mazibuko
Joining Avroy Shlain in 2020 completely transformed my life. I went from being an introvert to a confident leader, learned new skills, and discovered my true potential. Within four months, I was promoted to Group Manager, and today I enjoy the freedom and financial stability I once only dreamed of.
Samukelisiwe HlopheGroup Manager, Bethal
Samukelisiwe Hlophe
I joined Avroy Shlain in 2012 while earning just R1950 a month. My life changed the moment I started selling, recruiting, and believing in myself. Within months, I was promoted to Manager, earning triple my salary. I even helped build my father’s house and travelled with the company — proof that hard work truly pays off.
Khethiwe ZwaneManager
Khethiwe Zwane
After 20 years in a secure job, I joined Avroy Shlain — and it changed my life. I climbed from Beauty Advisor to Area Distributor, earning financial freedom and unforgettable travel experiences. Avroy Shlain rewarded my dedication with recognition, incentives, and even a brand-new car. I’ll forever be grateful for this journey.
Iris FourieArea Distributor
Iris Fourie
With 38 years at Avroy Shlain, my journey has been one of passion and purpose. From Beauty Advisor to Regional Director, I’ve helped people become their best selves. Winning ‘Woman of the Year’ six times and leading for two decades has been an honour — this company truly empowers people to shine.
Karen du Preez Regional Director
Karen du Preez
I joined Avroy Shlain in 2024 with just $20 in stock. Through dedication and support from my manager, Portia, I grew my business, bought an iPhone, and was named Beauty Advisor of the Year for the last quarter of 2024. Now I’m saving for a car — proof that small beginnings lead to big dreams.
Mc Millan James MoramasakaBeauty Advisor of the Year (2024 Q4)
Mc Millan James Moramasaka
I joined Avroy Shlain in October 2024 and was promoted just ten months later. My journey has been filled with growth, learning, and empowerment. I’m grateful to Avroy Shlain for helping me shine brighter and put food on the table for my family. Here’s to many more months of success and sparkle.
Nokuthula MnguniGroup Manager, Witbank
Nokuthula Mnguni
I discovered Avroy Shlain over a decade ago and instantly fell in love with its products and values. Over the years, I’ve watched the brand evolve and uplift countless people. For me, Avroy Shlain is more than beauty — it’s confidence, creativity, and self-expression. I can’t wait to see what’s next on this incredible journey.
Virginia Kachambwa Senior Beauty Advisor
Virginia Kachambwa
I joined Avroy Shlain in July 2024, not realizing how much it would change my life. Despite challenges, I stayed committed and became a Manager within my first year. I even opened my own cosmetics shop and bought my first car. This journey has given me confidence, purpose, and a second family.
Colleta ZvadaManager
Colleta Zvada
I’ve always been a go-getter who loves beauty and success. I joined Avroy Shlain just to support my cousin—but soon realized it was the best decision I ever made. Today, I enjoy travel, great incentives, and friendships that feel like family. Avroy Shlain is truly my home and my ticket to greatness.
Ethel NdhluliBusiness Leader
Ethel Ndhluli
I joined Avroy Shlain in 1996, and it completely transformed my life. Through this business, I achieved financial independence and paid for my children’s education—my daughter is now an Accountant and my son a Civil Engineer. Avroy Shlain has been more than a career; it’s been my bridge to a brighter future.
Kogie GovenderGroup Manager, Durban
Kogie Govender
I started with nothing but determination and a dream. Through Avroy Shlain, I gained confidence, leadership, and financial independence. I’ve travelled the world, built a home, and helped others succeed. This company has proven that with commitment and belief, there are no limits to what you can achieve.
Nokuthula Vilakazi Group Manager, Durban
Nokuthula Vilakazi
When I joined Avroy Shlain in 1994, I was struggling to make ends meet. Through perseverance, I became financially independent, travelled the world, and educated my children. Today, I celebrate seven graduates in my family—all thanks to Avroy Shlain. It truly transforms lives.
Makhosi NdlovuArea Distributor, Durban
Makhosi Ndlovu
As a stay-at-home mom, I never imagined a business could change my life so completely. Over 32 years with Avroy Shlain, I’ve built confidence, independence, and unforgettable memories. This company has shown me that beauty goes beyond appearance—it’s about strength, purpose, and empowerment.
Sheela BhanaArea Distributor, Durban
Sheela Bhana
Thirty years with Avroy Shlain has completely transformed my life. I started at my kitchen table and built a thriving business that allowed me to support my family, travel the world, and achieve financial independence. From paying varsity fees to buying property — Avroy Shlain made it possible. It’s more than a business; it’s been my partner in building a better, more fulfilled life.
Annelize McMillan Area Distributor, KZN
Annelize McMillan
My journey with Avroy Shlain began after losing my teaching job — and it turned out to be a blessing in disguise. Over 30 years, I’ve grown from starting fresh to leading multiple regions, travelling the world, and mentoring extraordinary women. Avroy Shlain has been a source of purpose, independence, and lifelong friendships.
Ronel le RouxRegional Director, Central Region
Ronel le Roux
When I joined Avroy Shlain in 2003, I had no idea it would change my life. With mentorship and hard work, I became Manager of the Year for five consecutive years. This business has given me financial freedom, recognition, and pride — from buying my Ford Ranger cash to supporting others in achieving their dreams.
Stefania KolokoGroup Manager, Matatiele
Stefania Koloko
I joined Avroy Shlain in 2001 while working as a teacher. Within two years, I became a Group Manager and later an Area Distributor. This company has given me recognition, purpose, and the chance to empower others. I’ve travelled locally and abroad, been nominated Woman of the Year twice, and built a team that thrives through hard work and belief.
Busi MathonsiArea Distributor
Busi Mathonsi
As a radiographer, I never imagined beauty could change my life — until Avroy Shlain came along. What began with one product turned into a journey of growth, travel, and success. I’ve been a BA, Group Manager, and now Area Distributor, earning international trips and recognition. Avroy Shlain gave me financial freedom and memories that will last a lifetime.
Annalise Munro Area Distributor, Mpumalanga
Annalise Munro

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Proudly South African
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Empowering Confidence.

Empowering Confidence.
Celebrating True Beauty.

Since 1973, Avroy Shlain® has stood for more than just cosmetics. We’re a proudly South African cosmetic company built on passion, purpose, and the belief that true beauty shines from within. From skincare to fragrance, our journey has always been about uplifting women across the continent and helping them embrace their power, identity, and expression.

Explore our story, our values, and what it truly means to be Beautifully African.

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Make Beauty Your Business
with Avroy Shlain®

Unlock your earning potential with Avroy Shlain®. We empower everyday men and women to build their own beauty businesses, gain confidence, and create financial freedom, all while helping others shine.

“Been using and selling for 20 years. Avroy Shlain is just getting better and better!”
– Emma, Beauty Advisor

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How can I buy Avroy Shlain products in South Africa?

You can purchase Avroy Shlain beauty cosmetics and fragrance cosmetics through our official online store, making cosmetics online shopping easy and secure. We also have a network of Beauty Advisors across the country. Whether you’re looking to order from the comfort of your home or prefer a cosmetic shop near me experience, our consultants offer personalized service and local delivery.

Looking for a cosmetic shop near me or personal advice? Use the “Find an Entrepreneur” tool on our website to connect with a nearby Avroy Shlain Beauty Advisor. Our trained consultants can help you explore our full range of beauty cosmetics, offer skin and makeup tips, and assist with ordering your products locally.

Yes, our full range of beauty cosmetics and skincare is certified cruelty-free. Many of our products are specially formulated for sensitive skin. For example, our Nucelle range uses hyaluronic acid to hydrate and calm dry, irritated skin — making it a trusted choice for conscious skincare lovers across South Africa.

Avroy Shlain skincare is developed with South Africa’s diverse climate in mind. Whether you live in a dry, humid, or urban environment, we have solutions: the SkinSolutions range (with kiwi extract) helps reduce shine in oily skin, while Nucelle (with hyaluronic acid) deeply hydrates. Explore these and more through our cosmetics online shopping platform.

Our ColorFun® and Coppélia® Colour makeup line includes a wide variety of beauty cosmetics, such as creamy lipsticks, long-lasting eyeliners, and skin-friendly foundations. These products are made for every skin tone and occasion, whether you’re after a bold fashion look or an everyday natural glow. You can shop them all easily via our cosmetics online shopping store.

Yes. Our Afri Moisture hair care range is specially formulated for African hair types. Enriched with nourishing oils like coconut, olive, and shea butter, it strengthens and moisturizes while reducing breakage. Many of our customers discover these hair heroes through their local Beauty Advisors or during cosmetics online shopping sessions.

Our Pure Body Care range offers luxurious solutions for dry and sensitive skin. With nourishing ingredients like Vitamin E, lemon oil, and glycerine, these products hydrate deeply and promote radiant, smooth skin. You’ll find them in our online store under beauty cosmetics or through your nearest cosmetic shop near me advisor.

Join our growing community of Beauty Advisors across South Africa by signing up on our website. As a consultant, you’ll earn from selling fragrance cosmetics, skincare, makeup, and more. It’s a flexible way to start your own business, meet new people, and tap into the exciting world of cosmetics online shopping and personal beauty.

Yes, we offer a captivating range of fragrance cosmetics for men and women – from fresh florals to rich, sensual scents. Whether you’re looking for a signature everyday scent or a special occasion perfume, you can shop them conveniently through our cosmetics online shopping site or ask a Beauty Advisor for samples.

Absolutely! Even if you’re browsing through cosmetics online shopping, our Customer Care team is just a message or call away. They’ll guide you through choosing the right beauty cosmetics, offer skincare or makeup tips, and even recommend the perfect fragrance cosmetics for your style. It’s like having a cosmetic shop near me, but online.