Our purpose, vision, and values

At Avroy Shlain, we change lives through beauty. We believe that beauty has the power to inspire, empower and transform the lives of both men and women, fostering a positive impact on their lives.

Purpose

Changing lives through beauty.

VISION

To inspire and empower those we touch, through our relationships, opportunities, and products to create a beautiful Africa.

Purpose

Changing lives through beauty.

VISION

To Inspire and empower those we touch, through our relationships, opportunities, and products to create a beautiful Africa.

Our values

Trust

We gain the confidence and trust of others by being accountable, believable, competent, and delivering on commitments.

Collaboration

We collaborate to achieve a common goal.

Respect

We value each other, our stakeholders, and the environment equally.

Appreciating Diversity

We treat everyone with dignity, valuing each other’s contribution and understanding each other’s importance.

Avroy Shlain is not just a business, it’s a movement

By Trusting each other, collaborating, appreciating diversity, and respecting each other, we aim to make a positive impact in Africa, one shining moment at a time. Join us on this transformative journey, where beauty becomes a powerful force for change.